Click Fraud Blog - Here We Go!
Well as always the first post is the toughest. How do you tell a bunch of strangers that what you're going to write in this blank blog is going to be worth sticking around and reading? We definitely...
View ArticleMobile Click Fraud - Not So Fast...
After reading this article, I support most of what he is saying. Take some proactive steps to identify some potential fraudsters and mainly know your website, and know your visitors! This is one thing...
View ArticleThe Click Fraud Insider
An interesting story of click fraud insiders is told here and is analyzed here. The original emails sent internally at SheKnows.com are published here.It seems no surprise to us that this type of thing...
View ArticleHead in the Clouds
An interesting post over here describes a problem where click fraud propagators are using the Amazon cloud to perpetrate click fraud on AdWords and AdSense.I wonder how long it will be before there is...
View ArticleMeasuring the Unmeasurable
In the posting on Forbes last month here, and another post referencing it here we're seeing this continued reference to the Click Fraud Index that Click Forensics (now Adometry) had put out in 2010....
View ArticleOpinions are Like ..... Everybody's Got One
Just took a peruse of a PPC Hero post here and ran into an older Inc.com posting here. Both are struggling to tackle the problem of traffic quality vs. business quality. Both are great posts that you...
View ArticleHead(er) Hunter - Beware the Misconfigured Proxy
As part of our beta testing program, we spend vast amounts of time manually poring over the traffic that flows into our tracking server. We're always looking for interesting traffic anomalies, unique...
View ArticleMore Mobile Madness
If you didn't read our previous post here, then check it out for some background information.We've also subsequently added Verizon and T-Mobile to the list of telcos that are allowing private...
View ArticleThe Google Conspiracy
I recently had a conversation with a fellow webmaster and former AdWords advertiser. When I asked why he had stopped advertising, he gave me a rough rundown on how he wasn't getting results, and that...
View ArticleMake Your PPC Expensive to Attack
I came across a pretty good writeup, from 7 years ago. It nails some really great points.The main takeaway I grabbed from this, and from the single comment that was posted is that it is key to make...
View ArticleMetrics - Acronyms for All
Interesting post on conversion rates and visitor engagement over on Inc.com. What I take away from this post is: know your site.No one or two metrics (or acronyms) work for every single site in the...
View ArticleLimited Run and Facebook
So it's all over the news that Limited Run and Facebook are squaring off about click fraud. No big surprise, you can't be a large advertising platform and NOT eventually make the news. So let's do a...
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